Semi-finished clean vegetables have gradually become mainstream
What are semi-finished clean vegetables?
The term “Semi-finished clean vegetables ” is a relatively popular concept, meaning packaged vegetables or fresh food. Influenced by the epidemic, more and more online food buying apps and various fresh food supermarkets have emerged at home and abroad, making it easy for people to be able to place orders at home and have vegetables and fresh food delivered to their homes after a few minutes.
Net vegetables can be divided into 4 categories according to the source of raw material species.
- Leafy vegetables, eggplants, fruits, melons, roots and tubers, potatoes and taro, onions and garlic, beans, etc.
- Livestock and poultry, animal aquatic products
- Edible mushroom net vegetables, enoki mushroom, mushroom, shiitake mushroom, silver fungus, wood ear, etc.
- Mixed net vegetables (more than one kind of different species of net vegetables with each other)
The necessity of clean vegetables
For many working people, it is very troublesome to go home to wash and buy vegetables and cut vegetables, so it was born: clean vegetables, that is, to wash and cut vegetables and fruits, and then packaged and delivered to your home. Customers can directly fry them in the pot at home, which greatly reduces the time to prepare the dishes. With the popularity of this concept, there are a lot of raw and clean vegetables not only in China but also in foreign countries.
Why do semi-finished clean vegetables so popular?
Right now, there are over 100 similar businesses in the United States offering purification services, and they are all surviving in the marketplace through geographic and differentiated services. Compared to going to the supermarket or farmers’ market and purchasing directly, these clean ingredients are actually not cheap, even if you count the time cost of going back and forth to the supermarket and cleaning and preparation, they are also quite expensive.
So, why are clean vegetables so expensive why are they still selling so well? A big reason for the popularity of semi-finished clean dishes is that millennials are born at the peak of their spending power. They spend far more per month on restaurant visits than other age groups of customers. They have spending power and are subliminally influenced by all kinds of food cultures. So in addition to convenience, they also seek a quality of life and experience, and clean vegetable has naturally become their first choice.
New opportunity for farmers
For vegetable farms and food processing plants, this is a new opportunity. Unlike in the past, when vegetables were picked and sold directly, pre-processing them will increase their economic added value. For example, in the pepper harvest, if the farmer simply picks and sells, only earns the value of the pepper itself, but if you use the vegetable washing machine to wash the pepper, drying, and then cut and pack, the value of the pepper will be doubled again.